(Sandy Pell + Steve Pell) = Pellvetica
We are an artistic partnership specializing in commercial murals, graphic design, and applied illustration.
Pellvetica is a collaborative, artistic partnership between Sandy Pell and Steve Pell. The two married their graphic design, illustration, and photography backgrounds to create custom, interactive mural experiences that leave a lasting impression.
Since they began their agency in 2014, they’ve worked with many private organizations, municipalities, design firms, and commercial illustration agencies.
Clients include Google, Boeing Vancouver, Allianz Global Assistance, Hootsuite, Clearly, Free People, L.A. Care Health Plan, Fusion Homes, Chronic Ink, Collective Arts Brewing, Vancouver Mural Festival, Royal Canadian Mint, City of Vancouver, Maricich Health, Ideon Agency, and others.
Lürzer’s Archive, the celebrated creative resource for advertising professionals worldwide, selected the two as Top 200 Best Illustrators Worldwide in 2017.
Pellvetica clients have also won awards for Top 10 of the World’s Coolest Offices, Top 10 Coolest Offices in Canada, and SHINE Annual Interior Designers Institute of B.C Awards of Excellence.
The artists reside in beautiful Lantzville, British Columbia, Canada, with their fetch-obsessed Border Collie, Colin.
Artist Statement
Pellvetica’s high-contrast artistic, illustrative style combines an underlying logical grid system with an intuitive, organic pattern overlay.
Their goal is to celebrate the intersection of order and chaos in each work and help people experience moments beyond words.
No stroke is less important than any other; all strokes are needed to create the whole experience.
Inspiration for artworks conjures varied reactions in viewers, whether that brings feelings of peace, empowerment, confidence, stress, passion, anxiety, and even chaos.
The duo has worked in multiple formats, including custom commercial murals (interior and exterior), art prints, applied illustrations, fine art commissions, digital art, vinyl wraps, packaging, and more.
Featured Clients
Illustration Clients
Adobe
Free People
Royal Canadian Mint
Press Highlights
We’re humbled to have our work featured in various publications that cover graphic design, technology, interior spaces, sports, culture, hiring, lifestyle, and more.
A few highlights include features in Lürzer’s Archive, Adobe, Creative Bloq, USA Today, Mashable, Abduzeedo, Behance, Globe and Mail, HR Magazine, Azure Design Magazine, Tech City News UK, Cat Skiing Canada, Scout Magazine, Daily Hive, Workopolis, Glass Door, HuffPost, Canadian Press, Techvibes, Vancouver Sun, BC Business, Georgia Straight, Vancouver Magazine, Independent Skiing Magazine, and more.
“Sandy & Steve Pell: Featured Artists” – Princeton Art Brushes, 2020
“2021 PANORAMA CYCLES CHIC-CHOCS FATBIKE: Chocs fat bike still uses artwork from Vancouver-based artists (and cyclists) Steve and Sandy Pell of Pellvetica and is a tribute to the Atlantic caribou—one of the eight mammals threatened with extinction in Canada.” – Bike Packing, 2020
“Cover Art - Downtown Kitchener: Cover art by Steve and Sandy Pell” – Active Kitchener, 2020
“5 Canadian bike brands you might not know about: Learn about some smaller bike companies from across the country” ~ Canadian Cycling, 2020
“What's going on here? Cambridge's #galtwings” – Cambridge Times, 2020
“New mural project takes flight in downtown Kitchener – The Record, 2020
“STORIES BEHIND THE WALLS OF WATERLOO REGION’S MOST INSTAGRAM-WORTHY MURALS: #GALTWINGS” – Explore Waterloo Region, 2020
“City selects art for Downtown Guelph murals (4 photos) and Main Street Mural Project - The City of Guelph Call” – Guelph Today, 2020
“MEET THE CURATORS: SERIES 15 - Sandy Pell and Steve Pell” – Collective Arts Brewing, 2019
“Design a Mural with Sandy & Steve Pell - 1 of 2 and 2 of 2” – Adobe Live, 2019
“4 murals selected for Guelph’s Wilson Street revitalization project. Pellvetica is a husband-and-wife duo from Kitchener who was awarded the commission for the sidewall near the farmers market.” – Global News, 2019
“What was once a blank canvas on the side of building 1817 on West 4th Avenue is now one of the city’s most beautiful murals.” – Daily Hive, There's a 40-foot wings mural in Kitsilano that you need on your Instagram! 2019
“20 places to find epic Pellvetica murals in Vancouver (PHOTOS) - Sandy and Steve Pell are on a mission to paint the world with their vibrant murals — and you don’t need your passport to see their amazing artwork because 20 of their pieces are here in Vancouver.” – Daily Hive, 2019
“Perhaps one of Vancouver’s most popular Instagrammable Walls is the #KitsWings located in the awesome Kitsilano neighbourhood. These wings, painted by artists Steve and Sandy Pell back in 2017, are inspired by the bald eagles that live near Kits Beach.” – Linda Hoang - Instagrammable Vancouver: 13 Spots To Snap The Perfect Picture, 2019
“LOOK: The Vancouver Selfie Spot of the Summer #kitswings. If you’ve passed by the corner of Burrard and West 4th any time in the last month, you’ll have noticed an incredible set of 40-foot gold-flaxen wings; the newest mural in the city that has ‘Instagram-worthy’ shot written all over it.” – Rock 101, 2019
“Inspired by an unexpected encounter with a great horned owl in Vancouver's Stanley Park, husband and wife team Steve and Sandy Pell completed this mural for Hootsuite's boardroom in just two and a half days. Key to their design is the owl's piercing golden eyes, which caught their attention in Stanley Park. They hoped to evoke the perfect balance of intense singular passion, fear, excitement, the unknown and intensity.“ – Creative Bloq - 14 incredibly cool office murals, 2019
“These huge Kitsilano wings are on a 40-foot by 20-foot wall at the corner of Burrard Street and West 4th Avenue. It’s definitely hard to miss! Artists Sandy and Steve Pell created this mural that is inspired by the bald eagles living near Kits Beach. I love that there’s a designated pathway leading straight to the middle of the wings. Too perfect!” – Andrea Peacock - Vancouver’s Most Instagram-Worthy Murals, 2018
“New optical illusion mural brings World Sight Day into focus (PHOTOS)” – Vancouver is Awesome, 2017
“11 Really Cool MURALS to Check Out in Vancouver” – The Populist, 2017
“Massive #kitswings mural brightens up entrance to West 4th Avenue food and shopping district” – The Georgia Straight, 2017
“This summer, the outdoor shopping mall and restaurant zone along West 4th Avenue was jazzed up by a shimmering, massive mural!” – The Georgia Straight - Best of Vancouver 2017: Activities & Events
“If you’ve been to the Hootsuite HQ boardroom, to Kafka’s Coffee & Tea, Boeing Canada, or by the utility box on Maple and West 4th you’ve seen the duo’s work already.” – Miss 604: #KitsWings Mural in Kitsilano, 2017
“Hootsuite’s amazing boardroom mural is based on a real encounter with a great horned owl. Inspired by an unexpected encounter with a great horned owl in Vancouver’s Stanley Park, husband and wife team Steve and Sandy Pell completed this mural for Hootsuite’s new boardroom in just two and a half days.” – Creative Bloq, 2017
“Artists are painting the town red (and green, blue and yellow) - Saturday marks the first ever Vancouver Mural Festival” – Vancouver Magazine, 2016
“Homo Sapiens” Print By Pellvetica: Hanging Now At Kafka’s On Main” – Scout Magazine, 2015
“SANDY PELL - Featured Artist” – Creators Vancouver, 2015
“Murals and Illustrations Co-Created by Sandy + Steve Pell” – Cross Connect Magazine, 2015
Selected as two of the 200 Best Illustrators Worldwide, Lürzer’s Archive 2016 – 2017
Accolades & Awards
Wacom Office Feature: Pellvetica – 2020
Selected as one of 4 Artists for Downtown Guelph’s Main Street Mural Project – 2020
Waterloo Region’s Most Instagram-Worthy Murals: #GaltWings – 2020
Selected as two of the 200 Best Illustrators Worldwide, Lürzer’s Archive 2016 – 2017
Georgia Straight – Winner of Best New Mural on the West – 2017
Wacom Gallery Featured Artists: Sandy Pell and Steve Pell – 2017
Behance Curated Illustration Gallery Feature Artists: Sandy Pell and Steve Pell – 2016
Daily Inspiration Featured Artist #2329 on Abduzeedo – 2016
Threadless T-shirts – Selected Feature Artist – October 2015
The Top 10 Coolest Offices in Canada by Workopolis – 2014
10 of the World’s Coolest Offices by Tech City UK – Tech City News – 2013
SHINE: Annual IDIBC Awards of Excellence 2013 for Interior Design with SSDG Interiors – 2013
Speaking & Community Highlights
Youth Council, Kitchener-Waterloo Art Gallery: Sandy Pell – 2020
Youth Resilience Project, Kitchener-Waterloo Art Gallery: Sandy Pell
Art$Pay, Waterloo Region: Sandy Pell – 2020
Fuckup Nights Kitchener-Waterloo Keynote: Sandy Pell – 2020
Adobe Live, Design a Mural: Sandy & Steve Pell of Pellvetica - Part 1 of 2 and 2 of 2 – 2019
BBTV Staff Feature Speaker, Art Inspires Action: Sandy Pell – 2017
❤︎
Scott Littlejohn
Creative Director, Maricich Health on behalf of the L.A Care Health Plan
“From kicking the project off to the final delivery, Steve and Sandy exemplified professionalism at its best. Working with Steve and Sandy was an absolute pleasure. All our deadlines were met, even under high expectations. Once we spoke with Steve and Sandy, their easy-going manner, smart questions, and quick response made it easy to recommend them for the project favorably. Having seen their work highlighted on LinkedIn, their uniquely eye-catching, vibrant, and engaging style drew us in. It showed great originality along with a polished sense of craft. The next time we have a project that fits Steve and Sandy’s style, we would hire them again and recommend them to our peers.”
Jane McFadden
Executive Director, Kitsilano West 4th BIA, City of Vancouver
“The #kitswings mural that Sandy and Steve Pell created within our neighbourhood is now a new “landmark” in our city. Public art and murals provide spaces with a reason for destination and share and stay longer–which all goals of our Business Improvement Association and all of the reasons we wanted the mural up. We’ve witnessed a considerable increase in traffic at the intersection of 4th and Burrard (the entrance to our neighbourhood) thanks to this newly beautified mural space. Tourism Vancouver has requested they add it to their website as a way of letting millions of tourists visiting Vancouver know what is in our neighbourhood, Kitsilano. After creating the hashtag #kitswings, we’ve seen an average increase of 15 new Instagram posts a day related to the mural. It was terrific to work with Sandy and Steve, and we look forward to creating more beautified spaces within our neighbourhood.”
Sasha Walker
Public Relations and Community Specialist, Clearly
“It was an absolute pleasure to work with Sandy Pell and Steve Pell. They were professional, communicative, and creative–and got a big job done in a short period. We at Clearly commissioned Pellvetica to design an interactive floor mural that would celebrate the upcoming World Sight Day, an annual celebration of awareness for blindness and vision impairment. It was our goal to create an eye-catching, optical illusion mural that could inspire the public on Clearly’s commitment to the importance of this day. Sandy and Steve were quick to deliver on this ask. They designed and illustrated a massive vinyl floor mural that brought our vision and brand to life. More than an estimated 46,000 visitors walked through the Vancouver building and saw the mural, and we had nearly 5 million media impressions, which included their commercial illustration artwork. I would highly recommend working with Sandy and Steve for any creative illustration needs.”
Harry Chemko
Co-founder & CEO, Elastic Path Software
“We knew we were missing something in our new office when we first moved in–but we didn’t know quite what. With Steve and Sandy’s help, we decided to commission a mural that would span our office’s entire central lobby wall. We planned to use this large-scale, custom, feature art mural as a backdrop for group photos with customers, partners, staff, and guests. We genuinely appreciate Pellvetica’s creativity. This mural helps to bring Elastic Path’s brand and values to life.”
Nick Boyd
Principal, Fusion Projects
“Sandy and Steve Pell did a fantastic job with our office mural, Inertia, which depicted the Nautilus shell. The mural represents nature’s perfection in architecture and truly complements the Fusion Project’s office vibe. Architecture is a grand fraction of our culture and a topic we commonly admire to raise discussion. Our visitors never fail to notice the new mural, and when they do, they are in awe–speaking of its character. The mural sheds harmony aligned with the nature of our design and construction business. Since our initial introduction to Sandy and Steve, thanks to a former design-build project at Hootsuite, we’ve witnessed the wonderful work done. I am confident in Sandy and Steve’s continued success as commercial artists. These two hyper-talented visionary artists will magnify many surfaces to come.”
Aaron Kafka
Owner, Kafka’s Coffee and Tea
“Last August, Sandy and Steve Pell painted a phenomenally large, custom mural on my cafe’s face–Kafka’s Coffee and Tea–as part of the inaugural Vancouver Mural Festival. This mural has added unimaginable value to our business. They essentially recreated my brand, gave the front of the cafe a facelift, and helped me entrench my business into the Mount Pleasent and art college community. The results have shown themselves in a generous increase in sales and online traffic. Pellvetica’s reputation for being creative, passionate, honest, and fun artists to work with holds strong. I plan on working with them again in the future, and I am excited to see how they can help other businesses.”